Sampling

Retailer: Wal-Mart
Location: Chicago

Retailer: Tom Thumb
Metro Area: Pensacola, FL

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating Frozen Food Manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 2,300
Production Run Quantity: 2,400 Shipper Displays; 970,000 CD-ROMS
Introduction: March 2007
Intended Duration: 1-Day Event
Dimensions (H x W x D): 53" x 13" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $16 - $25

Client: Wal-Mart, Bentonville, AR
Product(s) Promoted: Dove Ultimate Clear Deodorant, Smooth Cashmere
Distribution: Wal-Mart stores
Number of Stores: 996
Production Run Quantity: 685
Introduction: May 2007
Intended Duration: Three-day event
Dimensions (H x W x D): 55" x 27" x 14"
Weight: 10 lbs.
Budget Category (U.S.): $101 - $150
Producer: Unilever, Chicago, IL

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Design of the Times 2007 Contest Declaration

What were the marketing objectives for this entry?

Client: Innovative Marketing Solutions Inc., Schaumburg, IL
Product(s) Promoted: Olympic Interior Stains
Distribution: Lowe's Stores
Number of Stores: 1,150
Production Run Quantity: 1,200
Introduction: March 2006
Intended Duration: 5 years
Dimensions (H x W x D): 44" x 48" x 22"
Weight: 210 lbs.
Budget Category (U.S.): Greater than $1,001

Client: Sony Corp., San Diego, CA
Product(s) Promoted: Sony HD televisions
Distribution: Retailers in 33 markets including Circuit City, CompUSA, Sears, Best Buy, Fry's Electronics, BrandsMart
Number of Stores: Not reported by Sony
Production Run Quantity: Depended on demand in the field
Introduction: September 2006
Intended Duration: Several weekends
Dimensions (H x W x D): 106" x 190" x 65"
Weight: 200 lbs.
Budget Category (U.S.): Greater than $1,001

Client: GlaxoSmithKline, Pittsburgh, PA
Product(s) Promoted: GlaxoSmithKline Aquafresh White Trays
Distribution: Wal-Mart Stores
Number of Stores: 3,000
Production Run Quantity: 3,100
Introduction: March 2007
Intended Duration: One week
Dimensions (H x W x D): 54" x 32" x 20"
Weight: 7 lbs.
Budget Category (U.S.): $26 - $50

Client: Wal-Mart Corp., Bentonville, AR
Product(s) Promoted: Participating produce manufacturers
Distribution: Wal-Mart Supercenters and Neighborhood Markets
Number of Stores: 1,340
Production Run Quantity: 587,680
Introduction: October 2006
Intended Duration: 1-Day Event
Dimensions (H x W x D): 72" x 72" x 36"
Weight: 10 lbs.
Budget Category (U.S.): $11 - $15