Sampling

Client: Procter & Gamble, Cincinnati, OH
Product(s) Promoted: Pantene Age Defy
Distribution: 50 stores total: 37 in CA, 3 in WA, and 1 each in OR, NY, NJ, MD, FL and MA.
Number of Stores: 50
Production Run Quantity: 50
Introduction: 5/17/13
Intended Duration: 6 hours per day
Dimensions (H x W x D): 72" x 60" x 24"
Weight: 38 lbs.
Budget Category (U.S.): $951 to $1,000 (includes product)

P&G the primary sponsor of parking-lot sampling events that target Hispanic moms

Personal interaction with shoppers leads to results that are being measured