Retailer Campaigns

Advertiser: Pontiac Division, General Motors Corp., Pontiac, MI
Producer: Design Forum, Dayton, OH
Objective: To create a retail environment that reflected the cars' exciting image in the dealership facilities. The program needed to (1) complement the product line's high quality, and (2) meet consumers' desire for informative surroundings.

Advertiser: Chrysler Motors, Detroit
Producer: Thomson-Leeds, New York
Objective: To create a new profit center for Chrysler dealerships and to provide a more appealing environment for consumers to browse and shop. The center is completely modular, permitting dealers to design a configuration that suits available space and customers' buying habits.