Retailer Campaigns

Product: Comic books
P-O-P company: Howard Marlboro Group, New York
Distribution: Waldenbooks stores
Introduction: June 1991
Duration: Permanent
Construction: Injection-molded plastics (pockets), fabricated plastics (side and header panels), wood (base), formica (covers wood base) and metal (structural interior).
Comic book displays at Waldenbooks are intended to last up to four years.

Product: Kids meals
Number of displays: 5,200
P-O-P company: Phoenix Display and Packaging Corp., West Deptford, N.J.
Distribution: All Pizza Hut dine-in restaurants
Introduction: Nov. 1991
Construction: Laminated cardboard
Pizza Hut is using a display to sell its recently introduced kids meals, which the company calls a natural combination.

Product: Kids' meals
Number of displays: 5,200
P-O-P company: Phoenix Display and Packaging Corp., West Deptford, N.J.
Distribution: All Pizza Hut dine-in restaurants
Introduction: Nov. 1991
Construction: Laminated cardboard
Displays designed to go over a "Wait To Be Seated" sign are popular because they require no assembly.

Product: Electrical distribution/control products
Number of displays: 100
P-O-P company: Lozier Store Fixtures, St. Louis, Mo.
Distribution: Electrical wholesalers
Introduction: October 1991
Duration: Permanent
Construction: Metal
Square D officials call their display system an "unloader," designed to spur sales. It is not a program "to load shelves."

Advertiser: Sears, Chicago
Producer: MCA, Massillon, Ohio
Objective: To provide cross-merchandising opportunities for retailers to promote car batteries in a different department than automotive. This was accomplished by putting display in an actual freezer in appliance department, pointing out batteries' ability to start cars in cold weather and reminding consumers about promotion.

Advertiser: McDonald's Corp., Oak Brook, IL
Producer: Marketing Displays International, Farmington Hills, MI
Objective: To invent a means of displaying large banners as neatly as possible (without sags, tears, etc.) while enabling fairly simple advertising updates.