Retail Media

Building on its first off-site retail media campaign last year, Costco has entered into a number of similar campaigns with roughly 10 different partners.

Chewy has upgraded its Chewy Ads retailer media network to help brands better engage with its most loyal shoppers. 

A new partnership is the retail giant’s latest move to enhance personalization and the omnichannel experience through its retail media arm.

Our online training resource, available exclusively to P2PI members, addresses the industry's latest shopper marketing topics.

From standardization and non-retailer-owned media networks to emerging channels and technologies, see what's in store for our May 6-8 event.

The agentic technology enables brands, agencies and retailers to easily check ad creative and meet retailer specifications and legal requirements.

The Mondelez International brand partnered with Albertsons Cos. in September for a campaign meant to help Gen Z navigate first jobs.

This year's event provided attendees with diverse perspectives on advancing their retail media journeys.

See what the manufacturer's VP of marketing for food and nutrition has to say on strategy, Canada and more.

P2PI released multiple research reports on the state of retail media, Meijer added new digital ad placements, and Dollar General leaned into experiential sampling.