CVS Pharmacy tied in to Procter & Gamble’s May 30 brandSaver FSI with multiple features in its concurrent circular dangling $10 or $15 in ExtraBucks rewards to loyalty members who purchase $30 or $45, respectively, worth of qualifying product.
Many Albertsons Companies chains tied in to Procter & Gamble’s May 30 brandSaver FSI event by promoting Pampers and Luvs diapers and baby products using a home page carousel ad on chain websites.
ShopRite tied in to Procter & Gamble's May 30 brandSaver FSI drop with a feature in its June 6 circular activating the manufacturer's sponsorship of the National Football League and tying in to Father’s Day in June.
Sam’s Club tied in to Procter & Gamble’s May 30 brandSaver FSI event with digital activity dangling more than $35 worth of new Instant Savings on P&G brands (valid through June 13), while also touting the manufacturer’s P&G Good Everyday cause-focused rewards program
Albertsons Companies’ Jewel-Osco is tying in to the launch of a limited-edition, Pride-themed case of Molson Coors’ Vizzy hard seltzer in honor of June’s designation as Pride Month.