H-E-B 'What’s New' Web Page H-E-B has added a “What’s New at H-E-B” page to its website to spotlight new products both from national brands and its private labels. Target Touts Goodfellow & Co Grooming SKUs Equate 'Lash Serum' Endcap Display Goodfellow & Co 'Your Daily Ritual' Shelf Talker Signature Care 'Quality You Can Trust' Violator Open Nature Floorstand Naturally Better 'Try It' Violator Open Nature 'Fortified Juices' Violator Open Nature Rotisserie Chicken Sign Open Nature 'Premium Pet Foods' Violator First Previous 92 93 94 95 96 Next Last