Private Label

Kroger tied in to the designation of June 4 as “National Cheese Day” with a promotional web page highlighting the category.

Meijer tied in to Hershey Co.'s annual s'mores summer kickoff campaign with a feature in its May 17 circular offering $3 off the purchase of $10 worth of Hershey chocolate or store brand marshmallows or graham crackers.

Kroger is marking the designation of May as "Celiac Awareness Month" with a web page dedicated to gluten-free summer recipes and products.