Private Label

Target is teaming with Nestle this holiday season for a digital campaign matching homemade treats from the manufacturer with crafts from private label Mondo Llama.

7-Eleven is running a “Fuel Your Football” sweepstakes and purchase incentive this fall that incorporates both American football and soccer.

The Consumer Healthcare Products Association is piloting interactive shelf signage at Dollar General to help shoppers determine which pain relievers are right for them.

Kroger’s Fry’s banner activated its sponsorship of Major League Baseball’s Arizona Diamondbacks with its annual D-Backs Rewards program.

Mondelez International’s Sour Patch Kids provided Circle K with an exclusive "strawberry watermelon" flavor for its Froster frozen beverages as the brand expanded its line of fruit-flavored candy.

Following reports that The Kroger Company and Albertsons Companies were in talks to merge a day earlier, the grocery giants on Oct. 14 revealed they have entered a definitive agreement to merge.