Premiums/ Incentives

Target indirectly tied in to Procter & Gamble's Jan. 27 brandSaver with a feature in its concurrent circular dangling a $5 store gift card with the purchase of four eligible personal care SKUs from brands including Olay, Crest, Old Spice and Pantene.

Sam’s Club is kicking off the new year by targeting non-members with a deal that gifts $45 in “Instant Savings” on a first transaction to those who purchase a $45 membership before Feb. 28.

Target spotlighted its partnership with Procter & Gamble's Always to support Girls on the Run with a feature in its Jan. 13 circular.