Premiums/ Incentives

Amazon tied in to the May 3 theatrical release of STX Entertainment's UglyDolls by dangling a BOGO on its Echo Dot “kids edition,” along with two free UglyDolls skins for the devices.

Working with Shopkick platform at Walmart, hair-care brand makes 18 videos and sees 96% video-completion rate

Walgreens sent a Mother’s Day-themed email promising a free photo PrintBook with in-store purchase of $20 worth of L’Oreal Paris skincare or cosmetics.

Target unofficially tied in to Procter & Gamble's April 28 brandSaver drop with a pair of incentives.

H-E-B tied in to Procter & Gamble’s April 28 brandSaver FSI event with a two-page “Savings Roundup” feature in its May 1 circular promising $5 off on a future trip with purchase of $25 worth of P&G product from brands including Cascade, Old Spice, Prilosec and Bounty.