Premiums/ Incentives

Target drummed up excitement for the Sept. 6 release of Take-Two Interactive Software's NBA 2K20 by offering shoppers a $15 gift card with the combined purchase of the video game and select SKUs from PepsiCo/Frito-Lay's Ruffles.

Red Bull floorstands and upfront cooler endcaps at Walmart are adorned with take-one tearpad signs touting a back-to-college incentive.

Kodiak Cakes teamed with Albertsons Cos.’ Vons to offer a free pint of the company’s private-label Open Nature ice cream with purchase of any single box of Kodiak Cakes power waffles.

H-E-B tied in to Procter & Gamble’s Aug. 25 brandSaver FSI event with a two-page “Savings Roundup” feature in its Aug. 28 circular.