Premiums/ Incentives

As usual, the first-aid bags are merchandised on an endcap in the pharmacy department.

A feature in CVS Pharmacy’s Aug. 2 digital circular plugged a national Showtime incentive from Hershey Co.'s Twizzlers.

Walgreens devoted a full page in its July 26 circular to Procter & Gamble products while communicating the availability of more than “$20 of coupons on P&G brands you love.”

Multiple Albertsons Cos. chains including its flagship banner, Safeway and Jewel-Osco tied in to Procter & Gamble’s July 26 brandSaver FSI event by leveraging its commonly practiced Mix & Match bulk-purchase incentive.