Premiums/ Incentives

Meijer tied in to Unilever’s Oct. 18 FSI event with a feature in its concurrent digital circular promising shoppers a free Hellmann's drizzle sauce with purchase of two 20- to 30-ounce mayonnaise SKUs from the brand. 

ShopRite tied in to Unilever’s Oct. 18 FSI event with a feature in its Oct. 16/18 circular promising Price Plus Club loyalty cardholders a free private label Bowl & Basket rotisserie chicken with the purchase of nine pasta or side SKUs from the manufacturer's Knorr brand. 

Mars Inc. is offering Amazon shoppers a $6 Prime Video credit with purchase of $30 worth of candy for Halloween.

Ahold Delhaize’s Giant Co. is offering first-time Giant Direct and Martin’s Direct customers $30 off their first order of at least $60 plus free pickup and delivery to compete with Amazon's Prime Day.

Black Friday may finally be an event of the past.