Premiums/ Incentives

Kellogg Co. and Dollar General are promising a free book to shoppers who purchase two eligible Kellogg's cereals from Feb. 22 through Feb. 21, 2022.

CVS Pharmacy tied in to Procter & Gamble’s March 28 brandSaver FSI event by including a slew of brands in its annual pre-Easter, Spring-themed $10 cash card incentive.

Target unofficially tied in to Procter & Gamble's March 28 brandSaver event with a feature in its concurrent circular dangling a $5 store gift card with purchase of four eligible personal care or beauty SKUs from brands including Pantene, Gillette and Native.