Premiums/ Incentives

Rite Aid tied in to Procter & Gamble’s June 3 brandSaver drop in its concurrent circular with multiple features promising wellness+ cardholders various rewards and discounts.

CVS/pharmacy tied in to Procter & Gamble’s June 3 brandSaver drop throughout its concurrent circular with multiple features offering ExtraCare loyalty cardholders ExtraBucks rewards and discounts.

ShopRite tied in to Procter & Gamble's June 3 brandSaver drop with a half-page feature in its June 1/3 circular offering Price Plus loyalty cardholders "7 ways to save."

Target indirectly tied in to Procter & Gamble's June 3 brandSaver drop with a feature in its concurrent circular promising shoppers a $5 gift card with purchase of four personal care products from brands including Head & Shoulders, Gillette, Crest and Olay.