All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. Fashion Sense Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense. Allied Domecq Launch Predicts Pain, Agony and Other Party Fun Sazerac Ships Party Kits to Bars The Beef is in Its P-O-P The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves. Changes at the Point-of-Sale for Tobacco Following the 1999 Tobacco Billboard Ban Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs State Variation in Retail Promotions and Advertising for Marlboro Cigarettes Association of Point of Purchase Tobacco Advertising and Promotions with Choice of Usual Brand Among Teenage Smokers Miller Launches "Party Like an Aussie" Promotion First Previous 1145 1146 1147 1148 1149 Next Last
