Premiums/ Incentives

South Beach Beverages utilizes lifestyle marketing to brand its beverage line as unique products with unique appeal, both on the shelf and through P-O-P.

Client: Taco Bell, Irvine, Calif.
Product Promoted: Plush Talking Chihuahuas
Objective: The display was designed to stand freely on counters and included a plastic locking strap that prevented theft.
Introduction: October 1999
Construction/Materials: Four-color process on litho, mounted to .055 chipboard and die cut
P-O-P Company: Rapid Displays, Chicago

Division: Beer/Wine/Spirits -- Plastics