Automotive P-O-P Shifts Into High Gear Long considered a low-profile market for car enthusiasts, automotive parts retailers have realized the value of attracting attention with P-O-P and packaging aimed at a wider audience. Snapple Hoping Consumers Flip for New Promotion Encore Software Teams with Golden Books, Pillsbury Kraft Delivers with DiGiorno Game Promotion Swisher Sweets Launches First-Ever Sweepstakes Wines Supported With Recipe Promotion A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. Displays Support Anheuser-Busch Energy Drink Launch Samick Music Introduces Guitar Floorstand Beefeater Slims Down, Adds Promotional Muscle First Previous 1144 1145 1146 1147 1148 Next Last