Beefeater Slims Down, Adds Promotional Muscle All Bottled Up Beer, wine and spirits marketers grapple with changing attitudes toward P-O-P and challenging state merchandising requirements. A Humongous Pitch for the Kiddie Niche Humungous Entertainment's P-O-P materials simultaneously coax kids to reach for the software while their parents reach for their wallets. Allied Domecq Launch Predicts Pain, Agony and Other Party Fun Sazerac Ships Party Kits to Bars The Beef is in Its P-O-P The marketing team at GoodMark Foods knows that a consistent marketing message -- and lots of P-O-P -- is what keeps the company's products moving off store shelves. Fashion Sense Marketers of apparel and fashion accessories are approaching the retail environment with a combination of creativity and common sense. Pepsi-Yahoo! Fusion Marketing Expands Promo Reach, Cuts Costs State Variation in Retail Promotions and Advertising for Marlboro Cigarettes Changes at the Point-of-Sale for Tobacco Following the 1999 Tobacco Billboard Ban First Previous 1146 1147 1148 1149 1150 Next Last
