Premiums/ Incentives

Ahold Delhaize's Food Lion tied in to Procter & Gamble's Aug. 26 brandSaver FSI event with a feature in its Aug. 29 circular spotlighting coupons available to loyalty cardholders on Always, Tampax, Pampers, Cascade and Dawn via in-store MVP Savings Center kiosks.

Target indirectly tied in to Procter & Gamble's Aug. 26 brandSaver drop with a "Priced Right Daily" feature in its concurrent circular promising a $10 store gift card with the purchase of three household items from brands including Tide, Gain, Bounce, Downy, Charmin, Bounty, Unilever's Seventh Generation and Kimberly-Clark's Cottonelle and Scott.

H-E-B lured back-to-school shoppers to stores by dangling five free products with purchase of any backpack costing at least $9 from Aug. 15-21.