Packaging

Meijer received a honeycrisp apple berry flavor from Campbell’s V8 Energy this summer, a rare collaboration for the Midwestern mass merchant, which mostly focuses on regional partnerships.

Confectionery company provides limited-edition products accompanied by digital and social engagement.

The Coca-Cola Co. activated its licensing deal with Walt Disney Co. last summer for a massive "Refresh Your Galaxy" marketing campaign, releasing limited-edition cans and bottles depicting "Star Wars" characters.

WK Kellogg Co. activated its National Football League sponsorship by running a campaign at Meijer benefiting Detroit middle schools — a tactic that fits in well with the Midwestern retailer’s focus on building close community connections.

The Cincinnati office provides strategic access to major retailers in the region, including Kroger.

Circle K is promoting exclusive flavors from several beverage brands, seeking to appeal to novelty-seeking shoppers as a way to boost trips and build baskets.

Learn how the brand manufacturer's new in-store display and packaging reduce waste and save shoppers time.

The Concord, North Carolina, location was built to meet growing demand.

The acquisition reinforces Meyers' industry standing via new resources, technology and team talent.

The Spider-Man star’s Bero brand launched at Target in January with an exclusive package.