Mobile Marketing | Path to Purchase Institute

Sour Patch Kids Embraces Cringe Moments with ‘Friday’ Singer Rebecca Black

The Halloween campaign comprises an online game and TikTok challenge encouraging consumers to recreate and share embarrassing moments from their past.

Retail Radar: Amazon Adds Sociable Shopping Feature; Instacart Powers Up for Holidays

Recent news includes Instacart's Trade Desk alliance giving CPG partners a more precise reach, and Amazon testing a new AI feature designed to help sellers stand out.