People as Media: Driving Sales at Retail 7-Eleven Treats a Big Gulp 'Hangover' Martha Stewart Speaks at Home Depot Dynamic Mobile To keep pace, marketers need to see past the 'cool' and develop a mobile strategy that saves time rather than kills it Kellogg Introduces Cereal in New Market Integrated Crunchy Nut campaign tries to convert U.S. consumers Mattel Brings Barbie & Ken Back Together Playing off 'breakup,' campaign targets multiple generations Kroger Works Its Own Frozen Calendar Banfi App Eases Wine Selection Wine app promoted in-store with on-pack messaging An In-Store Marketing Museum Two-Thirds of Moms Shop with Smartphones? First Previous 238 239 240 241 242 Next Last
