Kellogg Co. has been leveraging augumented reality mobile application Blippar to offer Wamart shoppers interactive experiences tied to seasonal events.
CVS/pharmacy tied in to Procter & Gamble's Dec. 31 brandSaver FSI event with a wrap and multiple features in its concurrent circular offering ExtraBucks Rewards loyalty cardholders $10 off the purchase of $30 worth of products from brands including Pampers, Pantene, Downy and Bounce.
Aldi teamed with PayPal's Venmo, a mobile app that enables users to send money to each other or to family and friends, for a Thanksgiving promotion that donated money to Feeding America.
