Floorstands spotted at Albertsons Co.'s Vons merchandising Kellogg Co.'s Special K nut and protein bars are outfitted with a side panel touting a national promotion from the brand awarding a limited-edition Special K "red berries" lip balm from The Kind Group's EOS.
Augmented reality is popular in the beauty category, and Target is one of the latest to leverage the technology to give shoppers the ability to virtually try on makeup like lipstick colors, cheek colors and false eyelashes.