Social media personalities and identical twins Brooklyn and Bailey McKnight launched a line of skincare essentials exclusively at Walmart aimed at keeping Gen Z shoppers "in the know."
A year after Lowe’s launched its retailer media network in partnership with CitrusAd and Criteo, P2PI caught up with executives from Lowe's and Criteo.
Strands Hair Care launched The Hair Lab by Strands, a "customized hair care" brand, exclusively at Walmart as part of the mass merchant’s beauty accelerator.
