Media Advertising

P2PI spoke with VP Steph Hoppe on the c-store's “It’s Not Crazy, It’s Casey’s” campaign, as well as its growing store footprint and food business.

Dive into AdAdapted's survey of 1,000+ US shoppers, revealing how they engage with grocery retailers' digital platforms and retail media network (RMN) advertising. Learn why 68.6% of consumers make purchase decisions influenced by RMN ads and discover strategies to enhance your brand's digital presence.

Among its latest innovations, Roku debuted a dedicated NBCUniversal destination for the Summer Olympics, home screen video ad placements, advertiser showrooms and a new partnership with The Trade Desk.

Abbott-Action's Michelle Conca provides a comprehensive look at how packaging shapes consumer behavior and shares strategies for leveraging its power effectively.

Britvic wrapped the front of a London Morrisons store in March in a first-of-its-kind campaign to promote Pepsi’s new look.

Consumers will see curated content and editorial advice from CNET experts across Best Buy channels, and advertisers will be able to share ad spaces across both partners' assets.

The Shop, a line of men’s grooming products inspired by the YouTube and HBO interview show of the same name, launched exclusively at Walmart on April 1.

Empowering Brand Publishers in the Age of Retail Media" explores the similarities between retail media networks (RMNs) and brand publishers. By leveraging first-party data and logged-in environments, brand publishers can diversify revenue streams and offer advertisers valuable opportunities to connect with audiences in meaningful, measurable ways.

Through a new partnership with programmatic DOOH media company PRODOOH, Vistar is developing and launching its ad capabilities across the region.

InMarket’s 2023 Breakthrough Moments report recognizes 10 exceptional campaigns that broke through the clutter to reach and engage consumers in the Moments that matter most. Featuring campaigns from Wendy’s, Kraft Heinz, Michelob ULTRA, and more, discover the reasons why these campaigns CTRs as high as 9.55%.