Empowering Brand Publishers in the Age of Retail Media

Sponsored By LiveIntent

"Empowering Brand Publishers in the Age of Retail Media" delves into the evolving landscape of retail media networks (RMNs) and their impact on brand publishers. It explores the growing significance of first-party data and logged-in environments. By embracing strategies first developed by RMNs, brand publishers can diversify revenue streams and deliver curated advertising experiences that enhance user engagement. In a post-third-party cookie world, the similarities between RMNs and brand publishers offer advertisers valuable opportunities to connect with audiences in brand-safe environments.