Media Advertising

From defining incrementality to accelerators and barriers to investment, P2PI and Skai’s proprietary research aims to benchmark retail media’s meteoric rise and offer statistical guidance for CPG brands.

The personalized skincare company is rolling out a 1980s workout-themed campaign to promote its new hair growth serum that is designed to treat androgenetic alopecia.

Created in partnership with LiveRamp, PF Media Network connects agencies, CPG brands and media buyers with the gym’s U.S. members via in-club and digital ads.

Retailers, CPG brands, solutions providers and retail media thought leaders will take the stage at the Path to Purchase Institute’s inaugural Retail Media Summit Canada on Feb. 6.

Boston-based Allen & Gerritsen will lead the grocer's brand and multi-channel creative strategies and execution across its assets.

At P2PI's Feb. 6 event, Claire Wyatt, vice president of business strategy and marketing science, will outline how retailer media networks can leverage first-party data to help brands and agencies meaningfully engage with consumers.

The “Prop Bites” campaign invites fans to place side bets on America’s food preferences. It includes partnerships with comedian Desus Nice and Gopuff.

Recent retail news includes Publix opening its first Kentucky location and CVS giving its loyalty program an overhaul.

InMarket's Mitch Cristol outlines a guide for winning “Bev/Alc's Vince Lombardi Trophy."

The solution provider will support both demand and supply-side ad offerings for the retailer's brand partners.