Criminal Antitrust: United States of America v. Amy Winikoff; Winko New Jersey Inc.; And Republic Container Corporation 1996 P-O-P Trends Report: Marketer Survey Marketers, producers responding to shifting business environment Focused P-O-P Helps Microsoft Expand Windows of Opportunity Spec's Music Stores Revamp Look Top-Flite Launches Summer Blitz Campaign Paper Mate Displays Make the Grade In the Back-to-School Sales Game In-store promotion for Gillette's Paper Mate pens is complicated by the need for bicoastal communication and a brief peak selling season. Can Package Size Accelerate Usage Volume? Four laboratory studies and a field study show circumstances in which larger package sizes encourage greater use than smaller package sizes. U.S.A. Athletic Introduces Guess? Footwear Displays Sporting Goods P-O-P: Breaking the Rules The P-O-P Game Gets Serious As Sporting Goods Stores Get Bigger, Retailers Flex Their Muscle & Product Marketers Go For The Kill Shot. Stride Rite Rolls Out Logo, Display Concept To Appeal To Kids Kraft Adds Trays to Existing Kool-Aid Spinner Racks NHL Freeze, Thaw Cycle Sends Bud Scrambling Lockout Lets Brewer Update P-O-P First Previous 283 284 285 286 287 Next Last
