Marketing

Five barriers to shopper marketing and how to address them

Procter & Gamble shopper-marketing chief Dina Howell says the proof of retail’s potential is in the bottom line.

Editor Tim Manners interviews Simon Uwins, CMO of Tesco's Fresh & Easy Neighborhood Market

For Ann Hand of BP, brand identity means making the retail experience "a little better"

Executives from Best Buy, True Value, Cadbury Schweppes and other companies disuss the secrets and surprises of getting at consumer insights.