Trends in Experiential Marketing Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline Pre-shop Research Study: Why Shoppers Visit Retailer Websites Q&A with Terese Herbig Ethnic Marketing Research, Part 1: Where Culture Meets Shoppers In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series. K-C's Depend Builds 'Underwareness' New Silhouette product rollout and campaign targets younger female consumers Mars Spreads 'Funshine' at Walmart The Digital Shopper Marketing Ecosystem P&G Opens a 'Scent Shop' in Action Alley So-Lo-Mo Central: August 2015 Spotlight: Path to Purchase Leadership University Q&A with Patrick Fitzmaurice Solution Provider News: August 2015 First Previous 202 203 204 205 206 Next Last
