Target is offering 10% off the purchase of four uniquely packaged glass bottles of Coca-Cola Co.'s Diet Coke and offering shoppers an exclusive four-pack carrier distributed on upfront floorstands merchandising the beverage.
Albertsons' chains and Coca-Cola Co.'s Diet Coke are running an exclusive "My Favorite Is All Mine" sweepstakes promoting the brand's new bottle design.
Delhaize America's Food Lion marked Nestle's 150th anniversary last month with an exclusive sweepstakes awarding $10,000 for a "family getaway" to three winners and $150 store gift cards to 150 runners-up.
