Pernod Ricard North America’s Pam Forbus, SVP, chief marketing officer, answered a few questions about Absolut.Land, a hybrid physical and metaverse experience.
Experiential retailer Camp's first flagship store on the West Coast will feature branded experiences from Mattel’s Barbie and RV rental company RVshare.
The concept serves as a “hands-on learning lab” and “creative-cooking playground” where popular content creators will cook up unique and engaging brand experiences.
