Kraft Stages Family Reunions for Hispanics Lactaid Drives Hispanic Effort into Supermarkets The Rap on Shoes Hip-hop culture dominates the footwear category, so marketers walk to an urban beat. They also are leveraging well-known properties to establish brand trust in specific niche markets. Barton Delivers With Tsingtao Take-Out Dangler Gerber Brings Healthy Talk to Wal-Mart Kmart, Kellogg Sing 'Black Music' Praises Coupon Trends Overview, 2003 Fewer but more targeted offers drive 2003 trends P&G 'Awareness is Love' Campaign A case study from the Promotion Marketing Association's 2004 Reggie Awards Pepsi Black History Month Celebration A case study from the Promotion Marketing Association's 2004 Reggie Awards Sara Lee Lovable Perfect Fit Tour A case study from the Promotion Marketing Association's 2004 Reggie Awards First Previous 68 69 70 71 72 Next Last