Ethnic Marketing

Client: Unilever, Englewood Cliffs, NJ
Product(s) Promoted: 48 pcs. MiArroz White, 48 pc. MiArroz Red
Distribution: Supermarket Stores: National, Regional, and Independent based upon opportunity
Number of Stores: 500
Production Run Quantity: 1,275
Introduction: 1/25/14
Intended Duration: 2 — 3 weeks
Dimensions (H x W x D): 48" x 28" x 24"
Weight: 27 lbs.

Cause campaign benefiting Boys & Girls Clubs targets Hispanic consumers in L.A. market

Service provider leverages movie's theme to appeal to its target customer