Ethnic Marketing

CJ Olive Young is testing a personalized service at a flagship store in Seoul frequently visited by international shoppers.

Loblaw-owned Asian supermarket banner steadily continues North American expansion.

The Canadian retailer says it will open 80 new stores and renovate hundreds.

Pepviz data points to immediacy, convenience, unique flavors and more as key to gaining and keeping shopper attention.

The Loblaw Asian banner's second downtown location opens Feb. 13.

One campaign won an OmniShopper Award in the "Packaging" category.

Three campaigns won OmniShopper Awards in two "Collaborative: Brand-Retailer" categories.

We examine the growing impact of Latino consumers in the channel as well as marketers’ needs to deepen their connections with these shoppers.

Procter & Gamble’s L. launched a limited-edition collection of period care products with designs from Mexican illustrator Marisol Ortega at Target in October.

The Canadian retailer is on track to open 50 stores in 2024 — and intends to exceed that number in 2025.