K'NEX Display Rolls Over Packaging's Limitations A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Patriotism Fuels Little Debbie Promo Floorstands Boost Bluegrass Sales Hall of Fame Profile: Bill Brownell A profile of Microsoft's Bill Brownell A HIT with Kids HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus. New Balance Looks to Make Its Hoop Dreams Come True $50 million marketing budget helps company promote new shoe line A Brand New Bag for Samsonite Samsonite uses P-O-P to pursue casual & sport bag markets Reebok Hits Music Stores With Shoe Display Heineken Keeps the Party Going With P-O-P First Previous 361 362 363 364 365 Next Last
