Floorstands Boost Bluegrass Sales Hall of Fame Profile: Bill Brownell A profile of Microsoft's Bill Brownell K'NEX Display Rolls Over Packaging's Limitations A License to Sell Integrating licensed properties into P-O-P materials can help push impulse sales and enhance the brand image. But it takes planning, time and a willingness to work with property owners on their terms. Patriotism Fuels Little Debbie Promo New Balance Looks to Make Its Hoop Dreams Come True $50 million marketing budget helps company promote new shoe line A HIT with Kids HIT Entertainment gets maximum value for its display dollar by sticking to efficient designs that keep the retailer's needs in focus. Heineken Keeps the Party Going With P-O-P Skechers Debuts Britney Spears 4Wheelers Britney Spears campaign marks Skechers' first celebrity brand A Brand New Bag for Samsonite Samsonite uses P-O-P to pursue casual & sport bag markets First Previous 361 362 363 364 365 Next Last
