Client: Mattel Inc., El Segundo, CA
Product(s) Promoted: Cars 2 Character Car Die-Cast Vehicles
Distribution: National Grocery/Drug, Dept. Stores, Dollar Stores and Specialty Retailers
Number of Stores: 6,500
Production Run Quantity: 13,000
Introduction: 5/15/11
Intended Duration: 4 weeks
Dimensions (H x W x D): 69" x 36" x 15"
Weight: 40 lbs.
Budget Category (U.S.): $16-$25 (display only)