Longtime Meijer Exec Promoted to President Ethnic Marketing Research, Part 2: The Culture-Driven Purchase Journey New research reveals how marketers can target U.S. ethnic groups more effectively by tapping into cultural ‘hotspots’ along the path to purchase Walgreens Helps Colgate-Palmolive's Cause Kroger Gets a New Voice Ethnic Marketing Research, Part 1: Where Culture Meets Shoppers In a landmark new research study, Geometry Global and Bravo introduce the first-ever culturally sensitive path-to-purchase model. This is part one of a two-part series. Column: A Whole New Ballgame Ahold Loses an EVP Family Dollar Helps CPGs Know the Value Shopper Effie Case Study: "My Black is Beautiful" Ambassador Search Ahold Shifts Executives First Previous 34 35 36 37 38 Next Last
