Kraft P-O-P Dishes Out Meal Ideas, Incentives Butler Home Products Teams with Procter & Gamble Displays Showcase Black Diamond Trekking Poles Danone Debuts Contoured Floorstand for Evian Spalding Introduces Strata Tour Ultimate Golf Ball Lights, Camera... P-O-P!' While movie and music procedures may be closer to the spotlights and the glory, marketers rely on P-O-P procedures to add excitement where it really counts: at stores and ticket booths. Countertop Displays Highlight Tambourine CDs Sunbeam Products Debuts Mr. Filter Displays It's Not Easy Being Hemp Wrigley Enters New Store Aisle New promotional program helps introduce Surpass Antacid Chewing Gum Beefeater Slims Down, Adds Promotional Muscle Spalding Inflates Sales with Hands-On Displays First Previous 957 958 959 960 961 Next Last