A New Approach to Merchandising Planning Marks & Spencer, the U.K.-based chain, has found a way to manage the planning and implementation of 6,500 merchandising set changes every week, while still keeping logistics costs down. Kraft, Coca-Cola Reunite for 'Emeril' Super Bowl Promotion Promotional Program Shows Brushing Isn't Child's Play Extensive research and P-O-P back Gillette's Oral-B stages launch Motorola, Alltel Co-promote Cell Phones, Services Beverage P-O-P Makes a Splash Beverage marketers face stiff competition to make their products stand out in a sea of introductions and powerful brands. P-O-P Addresses Skepticism of Lower-Toxin Cigarette Displays Promote Teeth-Whitening Products in Dentists' Offices Pepsi Adds New Twist to Flagship Cola GE Demonstrates New Bulb With Interactive Counter Display Tetley's Brews Up Pub Atmosphere In-Store The C-store Perspective on Beverages Bayer Claims There's Life After the Party Last Call for Recovery! First Previous 947 948 949 950 951 Next Last
