How Do Front and Back Package Labels Influence Beliefs About Health Claims? Point-of-Purchase Alcohol Marketing and Promotion by Store Type A federal report on in-store advertising frequency, by channel Taking Control of the Aisles Armed with data and a desire for a uniform look, retailers are exercising stricter control in the aisles. Wilson Tees Up Golf Campaign Miller's Display Program Calls 'Time Out' During March Madness Sales Expected to 'Jump Higher' with PF Flyers Displays Ready to Ride Cruiserworks hits the road to place upscale boot displays at motorcycle dealerships nationwide Heineken, Amstel Light Join Forces for Mardi Gras Hermie the Caterpillar Crawls Into Stores Christian character is introduced in multi-formats with colorful P-O-P American Spirit Celebrates 20th with Colorful Campaign Getting Technical Sporting goods marketers must distill complex product benefits down to short, effective P-O-P messages for merchandising programs. Covey Run Quails Ham It Up for Holiday Wine Promotion First Previous 930 931 932 933 934 Next Last
