Coors Light Plans Ahead in Super Bowl Sweeps Vendor Do's & Don'ts Reversing Course On Reverse Auctions Core Bidding: Relying on a Supplier Group Cuts Work, but Takes Work Bidding projects within to a core group of educated vendors is considered the ideal by many, as long as the purchasing department doesn't get nervous. EAC Meets in New York Future Games: Strategies for Success Who will be the driving force behind the P-O-P displays of tomorrow: Beijing's shoppers? Europe's retailers? Your accountants? Sharpie Finds the Magic 14 Steps to a New Merchandising System Material Matters: 'Need to Know' Basics A CPG brand or agency executive does not have to master a lot of technical data, but a basic grounding in reality can help keep expectations within reason. How Clients Should Handle RFPs First Previous 878 879 880 881 882 Next Last