Abstract: "Measuring the Value of Point-of-Purchase Marketing with Commercial Eye-Tracking Data" Video Advertising in Malls Increases Ad Recall and Purchase Intent, Study Finds Abstract: "Objects, Decision Considerations, and Self-Image in Men's and Women's Impulse Purchases" Kmart Catches School Germs from Clorox Circuit City Enrolls Panasonic in "Nu" School "A Model of In-Store Consumer Decision-Making" A&P Gets Artistic with Georgia-Pacific's Dixie Rite Aid Gets Last Dibs on 'Spider-Man 2' Tie-ins Coca-Cola Channel Surfs with Home Depot, Albertsons Levi Strauss Feeds Sears a Burger King Offer H-E-B Takes Three Brand Mates Back to School Gillette Drops Flag on Second Lap of 'Young Guns' First Previous 869 870 871 872 873 Next Last