What kid wouldnโt be attracted to โ and beg mom to buy โ these huge crayon replicas, especially when they are filled with a bunch of building blocks that could add hours of fun to the childโs day?
Knowing that crayons are a staple on back-to-school shopping lists every year, Sally Hansen teamed with Crayola to reach girls who are not too far removed from early school days but now want to project an image of sophistication and fun.