Displays & Signs

Advertiser: Labatt Breweries of Canada, Toronto, Ontario, Canada
Producer: Gorrie Marketing Services,Mississauga, Ontario, Canada
Objective: To enhance the Labatt's "Blue" product line, this three-dimensional, four-foot high, vacuum-formed and silk-screened bottle and mug sign was created. Labatt's was able to provide retailers with a high-quality illuminated sign, illustrating the new bottle and graphics.

Advertiser: Foot Locker, New York
Producer: Medallion Associates, New York
Objective: To bring in-store the excitement of a fast-paced TV campaign. A conventional shoe tower juts out of a one-inch-thick rubber base formed to look like blacktop. The unit is topped with a motorized flash card unit with still photos from the commercial.

Advertiser: Cadbury Beverages, Schweppes Division, Stamford, Conn.
Producer: Paul Flum Ideas, St. Louis, Mo.
Objective: To cross-merchandise Schweppes Mixers and any premium liquor. Also, to gain permanent display space for Schweppes in liquor stores and supermarkets' liquor departments.

Product: Vermont American "The Claw" line of screwdrivers
P-O-P company: Designed and assembled in-house; produced by local vendors
Distribution: Hardware stores, home centers, building supply centers, mass merchandisers
Introduction: Spring 1991
Duration: Permanent
Construction: Vacuum-formed styrene and wire
"The Claw" tool display shows off the unique design of the products side-by-side with a typical screwdriver.

Advertiser: Hallmark Cards Inc., Kansas City, Mo.
Producer: DCI Marketing, Milwaukee, Wis.
Objective: To create awareness of a new product category -- computer-generated greeting cards -- and communicate that concept at retail. Also, to ensure that the purchasing process is fun, fast and easy.

Advertiser: Stride Rite Children's Group Inc., Cambridge, Mass.
Producer: New Dimensions Research Corp., Melville, N.Y.
Objective: Stride Rite has made a strong commitment to children's programs for public television. The goal of this display was to inform parents about those programs and let them know when they could be seen. The display hung on slotwall in children's shoe stores.

Advertiser: Pepperidge Farm Inc., Norwalk, Conn.
Producer: Stone Container, Richmond, Va.
Objective: To pre-empt competition and gain increases in both sales volume and market share. The commanding size, unique design and placement in high-traffic areas of supermarkets provided retailers with a themed display.