Displays & Signs

Robert Nielsen & Associates Ltd.
Turbo Technologies Inc.
Multiple Materials: Floorstands

Product: Concord Confections Inc. Tongue Splashers gum
P-O-P company: Nolan & Co., Chicago (graphics)
Distribution: Drug stores, supermarkets, convenience stores and discount stores
Introduction: February 1993
Duration: Temporary
Tongue Splashers add a burst of color to the teeth and tongue, much to the delight of kids and kids at heart. An equally colorful can catches consumers' attention at the point-of-purchase.

Product: SP Series audio/video cables
Number of displays: 1,000
P-O-P company: Thomson-Leeds Co., New York
Distribution: Superstores, audio/video specialty and department stores
Introduction: January 1993
Duration: Permanent
Construction: Fabricated acrylic
The SP Series introduces Sony to the high-end audio/video cable market. A new display explains the features and benefits of the line and acts like a silent salesman.

McCann-Erickson Event Marketing
Coca-Cola USA
Universal Display
Motion, Light and Sound: Floorstands

Thomson-Leeds Co.
Master Lock Co.
Designs Unlimited
Interactive: Shelf Units

Product: Top-Flite Magna Series golf ball
Number of displays: 10,000
P-O-P company: Promotional Industries Inc., South Windsor, Conn.
Distribution: Golf pro shops, sporting goods stores and mass merchants
Introduction: March 1993
Duration: Semi-permanent
Construction: Corrugated with vacuum-formed plastic
Although the taped sales pitch makes the Spalding Magna Series unit really innovative, it can also be provided to retailers in a muted version.

Everbrite Inc.
Anheuser-Busch Inc.
Multiple Materials: Signs