Displays & Signs

Product: Oldham/United States Saw Co. Wizard Elite saw blades
Number of displays: 1,500
P-O-P company: Display Pack Corp., Orchard Park, N.Y.
Distribution: Hardware stores and mass merchants
Introduction: September 1993
Duration: Permanent
Construction: All-metal display with silkscreened graphics and wire backing
The display for Oldham/United States Saw holds 18 Wizard Elite saw blades in a small amount of space.

Product: "Fortress" videotapes
Number of displays: 10,000
P-O-P company: Chesapeake Display & Packaging Co., Winston-Salem, N.C.
Distribution: Video retailers
Introduction: January 1994
Duration: Temporary
Construction: 200-pound E-flute corrugated; laminated kraft paperboard
The standee for the video release of "Fortress" was designed by Live Home Video's in-house art staff.

Client: Lancome Inc.
Product: Reportage makeup
P-O-P company: Ultimate Display Industries Inc.
Distribution: Department stores
Construction/Materials: Injection-molded plastic; vacuum-formed plastic
Introduction: January 1993

Client: Elizabeth Arden International, S.A.
Product: Alpha Ceramide Glorifier
P-O-P company: Mechtronics Corp., Stamford, Conn.
Distribution: Parfumeries
Construction: Injection-molded plastic; paper book
Introduction: January 1994
The cards available on the European version of the display are not a part of the U.S. display. They are provided to consumers in a separate Skin Information Center.

Client: Miele France
P-O-P company: Ateliers Reunis de Bagnolet
Category: Household Products/Domestic Appliances/Do-it-Yourself/Gardening/Temporary

Client: Elida-Gibbs-Faberge
P-O-P company: Marie-Laure PLV
Category: Large Distribution/Hygiene & Health