Displays & Signs

Product: Heublein Inc. Yukon Jack Canadian Whisky
Number of displays: 5,000 posters; 100,000 recipe folders; 2,000 floor displays; 2,000 counter cards; and 2,000 table tents
P-O-P company: Leonard Associates, New York (design); Finley Brothers, Bloomfield, Conn. (production)
Distribution: Retail liquor stores, on-premise locations
Introduction: February 1992
Duration: Promotional
Construction: Display board

Product: Cellular telephones
Number of displays: 1,000
P-O-P company: MEI Display, Smyrna, Ga.
Distribution: Cellular phone dealers
Introduction: January 1992
Duration: Permanent
Construction: High-impact polystyrene
The OKI display is designed to adapt to new models and changes in promotional materials, say company officials.

Product: Spark plugs
Number of displays: 1,000
P-O-P company: WM Group, Chicago
Distribution: Auto parts centers
Re-introduction: January 1992
Duration: Permanent
Construction: Styrene header, metal body and hardboard side boards.
The display for SplitFire spark plugs is designed to bring them out from behind the counter and to educate consumers.

Product: Wellington Leisure Products Inc. Cordage
P-O-P company: EB Advertising Display Co., Massillon, Ohio
Distribution: Hardware, home center and lumber yard stores
Introduction: April 1991
Duration: Permanent
Construction: Welded tubing (frame), wire (racks), cardboard (signs)
A non-electric cutting device with accompanying instruction sheet is a key element of the cordage display system.